# Metrikia — Full Documentation > Complete product documentation for LLM/AI consumption. > Last generated: 2026-04-02 --- # Metrikia > title: Metrikia — Ad Tracking & ROI Platform > site: https://metrikia.io > official: true > updated: 2026-03-15 Ad tracking & sales correlation platform. Connects ad investments (Meta, Google, TikTok) with CRM sales for real ROI measurement. ## Documentation - [Features](https://metrikia.io/#features): Unified ads tracking, integrated CRM, centralized sales, macro/micro views, real-time sync. - [Pricing](https://metrikia.io/pricing): Plans and pricing for solopreneurs, agencies, and media buyers. - [Integrations](https://metrikia.io/integrations): Supported ad platforms (Meta Ads, Google Ads, TikTok Ads) and CRM connections. - [Guides](https://metrikia.io/guides): Step-by-step tutorials for setup and optimization. - [Support](https://metrikia.io/support): FAQ and contact support. - [Partner Program](https://metrikia.io/affiliate): Referral program with recurring commissions. ## Product Overview Metrikia is a SaaS platform designed for media buyers, creative strategists, performance managers, and ad agencies. It replaces scattered spreadsheets with a unified dashboard that correlates ad spend with actual sales revenue. ### Core Features - **Unified Ads Tracking**: Track spend, CPL, CPA and ROAS across Meta, Google, and TikTok from a single dashboard. - **Integrated CRM**: Follow leads from first contact through appointments to closed deals. - **Centralized Sales**: Analyze revenue by offer, closer, and time period. - **Macro Business View**: Total sales, acquisition costs, and overall profitability. - **Micro Performance View**: Granular analysis by setter, closer, and channel. - **Real-Time Sync**: Automatic data synchronization across all connected sources. - **AI Support (Diana)**: Built-in AI assistant for instant help. ### Supported Integrations - Meta Ads (Facebook, Instagram) - Google Ads - TikTok Ads ### Target Audience - **High-Ticket Solopreneurs**: Independents with 1-5 person teams running ads and closing sales. - **Agencies**: Structured teams (10-100+ people) managing multiple client campaigns. - **Media Buyers**: Multi-channel, multi-client advertising experts. ## Legal & Compliance - [Privacy Policy](https://metrikia.io/privacy) - [Terms of Service](https://metrikia.io/terms) - [Cookie Policy](https://metrikia.io/cookies) - [GDPR Compliance](https://metrikia.io/gdpr) - Data hosted in the European Union - GDPR compliant ## Company - [About](https://metrikia.io/about): Mission, values, and team. - [Blog](https://metrikia.io/blog): ROI tips, case studies, media buying best practices. - [Careers](https://metrikia.io/careers): Remote-first, French team. - [System Status](https://metrikia.io/status): Real-time platform monitoring. - [Changelog](https://metrikia.io/changelog): Product updates and improvements. - Contact: contact@metrikia.io --- ## All Public Pages - https://metrikia.io/ - https://metrikia.io/pricing - https://metrikia.io/features - https://metrikia.io/integrations - https://metrikia.io/about - https://metrikia.io/blog - https://metrikia.io/docs - https://metrikia.io/guides - https://metrikia.io/support - https://metrikia.io/faq - https://metrikia.io/changelog - https://metrikia.io/status - https://metrikia.io/careers - https://metrikia.io/affiliate - https://metrikia.io/book-a-call - https://metrikia.io/privacy - https://metrikia.io/terms - https://metrikia.io/cookies - https://metrikia.io/gdpr - https://metrikia.io/trust - https://metrikia.io/blog/pourquoi-le-roas-meta-est-faux - https://metrikia.io/blog/cpl-vs-cpa-quelle-metrique-piloter - https://metrikia.io/blog/attribuer-ventes-crm-campagnes-publicitaires - https://metrikia.io/blog/guide-tracking-multi-canal-meta-google-tiktok - https://metrikia.io/blog/5-erreurs-media-buying-roi - https://metrikia.io/blog/structurer-reporting-publicitaire-scaling - https://metrikia.io/blog/metrikia-vs-hubspot-crm-comparatif-media-buyers - https://metrikia.io/blog/pourquoi-outils-tracking-ads-ne-suffisent-plus - https://metrikia.io/blog/metrikia-vs-hyros-crm-ads-tracking-unifie - https://metrikia.io/blog/pourquoi-le-roas-meta-est-faux-en - https://metrikia.io/blog/cpl-vs-cpa-quelle-metrique-piloter-en - https://metrikia.io/blog/attribuer-ventes-crm-campagnes-publicitaires-en - https://metrikia.io/blog/guide-tracking-multi-canal-meta-google-tiktok-en - https://metrikia.io/blog/5-erreurs-media-buying-roi-en - https://metrikia.io/blog/structurer-reporting-publicitaire-scaling-en - https://metrikia.io/blog/metrikia-vs-hubspot-crm-comparatif-media-buyers-en - https://metrikia.io/blog/pourquoi-outils-tracking-ads-ne-suffisent-plus-en - https://metrikia.io/blog/metrikia-vs-hyros-crm-ads-tracking-unifie-en - https://metrikia.io/blog/attribution-multi-touch-revolutionne-media-buying - https://metrikia.io/blog/diana-ia-assistante-media-buying - https://metrikia.io/blog/ads-systeme-io-metrikia-vision-360 - https://metrikia.io/blog/guide-ultime-crm-media-buyers - https://metrikia.io/blog/5-cas-pratiques-metrikia-agence-media-buying - https://metrikia.io/blog/tiktok-ads-metrikia-tracker-conversions - https://metrikia.io/blog/roas-reel-vs-roas-reporte-ecart-media-buyers - https://metrikia.io/blog/metrikia-calcule-vrai-cout-par-lead - https://metrikia.io/blog/attribution-multi-touch-revolutionne-media-buying-en - https://metrikia.io/blog/diana-ia-assistante-media-buying-en - https://metrikia.io/blog/ads-systeme-io-metrikia-vision-360-en - https://metrikia.io/blog/guide-ultime-crm-media-buyers-en - https://metrikia.io/blog/5-cas-pratiques-metrikia-agence-media-buying-en - https://metrikia.io/blog/tiktok-ads-metrikia-tracker-conversions-en - https://metrikia.io/blog/roas-reel-vs-roas-reporte-ecart-media-buyers-en - https://metrikia.io/blog/metrikia-calcule-vrai-cout-par-lead-en - https://metrikia.io/blog/attribution-multi-touch-9-modeles-metrikia - https://metrikia.io/blog/attribution-multi-touch-9-modeles-metrikia-en - https://metrikia.io/blog/offline-conversions-meta-capi-google-tiktok - https://metrikia.io/blog/offline-conversions-meta-capi-google-tiktok-en - https://metrikia.io/blog/roas-ads-vs-crm-roas-quelle-difference - https://metrikia.io/blog/roas-ads-vs-crm-roas-quelle-difference-en - https://metrikia.io/blog/mer-marketing-efficiency-ratio-guide - https://metrikia.io/blog/mer-marketing-efficiency-ratio-guide-en - https://metrikia.io/blog/pipeline-setter-closer-optimiser-ventes - https://metrikia.io/blog/pipeline-setter-closer-optimize-sales - https://metrikia.io/blog/paiements-echelonnes-tracker-vrai-revenu - https://metrikia.io/blog/installment-payments-track-real-revenue - https://metrikia.io/blog/6-integrations-crm-connecter-metrikia - https://metrikia.io/blog/6-crm-integrations-connect-metrikia - https://metrikia.io/blog/calendrier-rdv-leads-publicitaires - https://metrikia.io/blog/calendar-appointments-ad-leads - https://metrikia.io/blog/metrikia-vs-cometly-attribution-ia - https://metrikia.io/blog/metrikia-vs-cometly-attribution-ai - https://metrikia.io/blog/metrikia-vs-gohighlevel-tracking-ads - https://metrikia.io/blog/metrikia-vs-gohighlevel-ad-tracking - https://metrikia.io/blog/metrikia-vs-wicked-reports-ads-crm-roi - https://metrikia.io/blog/metrikia-vs-wicked-reports-ads-crm-roi - https://metrikia.io/blog/diana-ia-insights-dashboard-media-buying - https://metrikia.io/blog/diana-ai-insights-dashboard-media-buying - https://metrikia.io/blog/gerer-multi-comptes-publicitaires-agence - https://metrikia.io/blog/rgpd-tracking-publicitaire-conformite-eu - https://metrikia.io/blog/deduplication-conversions-meta-google-tiktok - https://metrikia.io/blog/google-ads-micros-cpm-pourquoi-chiffres-different - https://metrikia.io/blog/manage-multi-ad-accounts-agency - https://metrikia.io/blog/gdpr-ad-tracking-eu-compliance - https://metrikia.io/blog/conversion-deduplication-meta-google-tiktok - https://metrikia.io/blog/google-ads-micros-cpm-why-numbers-differ - https://metrikia.io/docs/creer-votre-compte - https://metrikia.io/docs/connecter-meta-ads - https://metrikia.io/docs/connecter-google-ads - https://metrikia.io/docs/importer-leads - https://metrikia.io/docs/vue-ensemble-dashboard - https://metrikia.io/docs/metriques-cles - https://metrikia.io/docs/filtres-et-periodes - https://metrikia.io/docs/export-donnees - https://metrikia.io/docs/gestion-des-leads - https://metrikia.io/docs/pipeline-de-vente - https://metrikia.io/docs/suivi-des-deals - https://metrikia.io/docs/attribution-des-conversions - https://metrikia.io/docs/meta-ads-integration - https://metrikia.io/docs/google-ads-integration - https://metrikia.io/docs/tiktok-ads-integration - https://metrikia.io/docs/webhooks - https://metrikia.io/docs/profil-et-equipe - https://metrikia.io/docs/facturation - https://metrikia.io/docs/api-keys - https://metrikia.io/docs/notifications - https://metrikia.io/docs/create-your-account - https://metrikia.io/docs/connect-meta-ads - https://metrikia.io/docs/connect-google-ads - https://metrikia.io/docs/import-leads - https://metrikia.io/docs/dashboard-overview - https://metrikia.io/docs/key-metrics - https://metrikia.io/docs/filters-and-periods - https://metrikia.io/docs/data-export - https://metrikia.io/docs/lead-management - https://metrikia.io/docs/sales-pipeline - https://metrikia.io/docs/deal-tracking - https://metrikia.io/docs/conversion-attribution - https://metrikia.io/docs/meta-ads-integration-en - https://metrikia.io/docs/google-ads-integration-en - https://metrikia.io/docs/tiktok-ads-integration-en - https://metrikia.io/docs/webhooks-en - https://metrikia.io/docs/profile-and-team - https://metrikia.io/docs/billing - https://metrikia.io/docs/api-keys-en - https://metrikia.io/docs/notifications-en - https://metrikia.io/guides/lancer-premiere-campagne-trackee - https://metrikia.io/guides/launch-first-tracked-campaign-en - https://metrikia.io/guides/comprendre-roas-reel - https://metrikia.io/guides/understanding-real-roas-en - https://metrikia.io/guides/attribution-leads-publicites - https://metrikia.io/guides/lead-attribution-to-ads-en - https://metrikia.io/guides/analyse-multi-canal - https://metrikia.io/guides/multi-channel-analysis-en - https://metrikia.io/guides/integration-api-avancee - https://metrikia.io/guides/advanced-api-integration-en - https://metrikia.io/guides/configurer-webhooks - https://metrikia.io/guides/configure-webhooks-en - https://metrikia.io/guides/attribution-multi-touch-choisir-modele - https://metrikia.io/guides/multi-touch-attribution-choosing-model-en - https://metrikia.io/guides/diana-ia-guide-complet - https://metrikia.io/guides/diana-ai-complete-guide-en - https://metrikia.io/guides/gestion-multi-comptes-publicitaires - https://metrikia.io/guides/managing-multiple-ad-accounts-en - https://metrikia.io/guides/automatiser-workflows-webhooks - https://metrikia.io/guides/automating-workflows-webhooks-en - https://metrikia.io/guides/connecter-google-ads-metrikia - https://metrikia.io/guides/connect-google-ads-metrikia - https://metrikia.io/guides/connecter-tiktok-ads-metrikia - https://metrikia.io/guides/connect-tiktok-ads-metrikia - https://metrikia.io/guides/premier-dashboard-5-minutes - https://metrikia.io/guides/first-dashboard-5-minutes - https://metrikia.io/guides/configurer-offline-conversions - https://metrikia.io/guides/configure-offline-conversions - https://metrikia.io/guides/pipeline-setting-closing-configuration - https://metrikia.io/guides/pipeline-setting-closing-configuration - https://metrikia.io/guides/comparatif-outils-tracking-attribution-2026 - https://metrikia.io/guides/ad-tracking-attribution-tools-comparison-2026 - https://metrikia.io/guides/comprendre-indicateurs-dashboard - https://metrikia.io/guides/understand-dashboard-metrics - https://metrikia.io/guides/connecter-crm-externe - https://metrikia.io/guides/connect-external-crm - https://metrikia.io/guides/integrer-calendrier-prises-rdv - https://metrikia.io/guides/integrate-appointment-calendar - https://metrikia.io/guides/attribution-avancee-markov-shapley - https://metrikia.io/guides/advanced-attribution-markov-shapley - https://metrikia.io/guides/import-csv-leads-deals - https://metrikia.io/guides/import-csv-leads-deals --- ## Blog Articles Expert articles on ad tracking, ROI measurement, and media buying best practices. ### Pourquoi le ROAS reporté par Meta est trompeur (et comment calculer le vrai) URL: https://metrikia.io/blog/pourquoi-le-roas-meta-est-faux Meta surestime systématiquement votre ROAS. Découvrez pourquoi les chiffres de votre Business Manager ne reflètent pas la réalité, et comment Metrikia calcule votre vrai retour sur investissement. ### CPL vs CPA vs ROAS : Quelle métrique piloter pour scaler ? URL: https://metrikia.io/blog/cpl-vs-cpa-quelle-metrique-piloter CPL, CPA, ROAS, LTV... Face à la multitude de métriques, laquelle devriez-vous réellement piloter pour prendre les bonnes décisions de scaling ? Guide complet pour media buyers. ### Comment attribuer vos ventes CRM à vos campagnes publicitaires URL: https://metrikia.io/blog/attribuer-ventes-crm-campagnes-publicitaires Le guide pratique pour relier chaque vente de votre CRM à la campagne Meta, Google ou TikTok qui l\ ### Le guide du tracking multi-canal : Meta + Google + TikTok URL: https://metrikia.io/blog/guide-tracking-multi-canal-meta-google-tiktok Comment configurer un tracking fiable sur Meta Ads, Google Ads et TikTok Ads simultanément. Comparaison des performances multi-canal dans un seul dashboard. ### 5 erreurs de media buying qui détruisent votre ROI URL: https://metrikia.io/blog/5-erreurs-media-buying-roi Les erreurs les plus courantes qui font perdre des milliers d\ ### Structurer son reporting publicitaire pour scaler de 0 à 100K€/mois URL: https://metrikia.io/blog/structurer-reporting-publicitaire-scaling Le framework de reporting utilisé par les media buyers qui scalent. Comment passer d\ ### Metrikia vs HubSpot CRM : Le comparatif complet pour les media buyers URL: https://metrikia.io/blog/metrikia-vs-hubspot-crm-comparatif-media-buyers Comparaison détaillée entre Metrikia et HubSpot CRM pour les media buyers et agences. Fonctionnalités, prix, tracking publicitaire et ROI. ### Pourquoi les outils de tracking ADS classiques ne suffisent plus URL: https://metrikia.io/blog/pourquoi-outils-tracking-ads-ne-suffisent-plus Les limites des outils de tracking publicitaire traditionnels face aux besoins des media buyers modernes. Pourquoi un tracking intégré au CRM change la donne. ### Metrikia vs Hyros : CRM + ADS tracking unifié URL: https://metrikia.io/blog/metrikia-vs-hyros-crm-ads-tracking-unifie Comparaison complète entre Metrikia et Hyros. Fonctionnalités de tracking, CRM intégré, attribution multi-canal, prix et cas d\ ### Why Meta\ URL: https://metrikia.io/blog/pourquoi-le-roas-meta-est-faux-en Meta systematically overestimates your ROAS. Discover why your Business Manager numbers don\ ### Diana IA : votre assistante intelligence artificielle pour le media buying URL: https://metrikia.io/blog/diana-ia-assistante-media-buying Découvrez Diana, l\ ### Comment concilier ADS + Systeme.io + Metrikia pour une vision 360° de vos performances URL: https://metrikia.io/blog/ads-systeme-io-metrikia-vision-360 Intégrez vos données publicitaires, vos ventes Systeme.io et Metrikia pour suivre le parcours complet de la pub à la vente via webhooks. ### Le guide ultime du CRM pour media buyers : pourquoi et comment le piloter URL: https://metrikia.io/blog/guide-ultime-crm-media-buyers Pourquoi un CRM est indispensable aux media buyers et comment le piloter efficacement. Lead management, deal pipeline, appointments, et l\ ### 5 cas pratiques d\ URL: https://metrikia.io/blog/5-cas-pratiques-metrikia-agence-media-buying Découvrez 5 scénarios concrets où Metrikia aide les agences de media buying à optimiser leur gestion multi-clients, reporting et ROAS. ### TikTok Ads + Metrikia : le duo gagnant pour tracker vos conversions URL: https://metrikia.io/blog/tiktok-ads-metrikia-tracker-conversions Comment connecter TikTok Ads à Metrikia pour tracker vos conversions réelles. Multi-compte, offline conversions et ROAS CRM-based. ### ROAS réel vs ROAS reporté : l\ URL: https://metrikia.io/blog/roas-reel-vs-roas-reporte-ecart-media-buyers Analyse approfondie de l\ ### Comment Metrikia calcule votre vrai coût par lead (et pourquoi c\ URL: https://metrikia.io/blog/metrikia-calcule-vrai-cout-par-lead Découvrez la méthodologie de calcul du CPL de Metrikia : matching CRM, déduplication, et pourquoi votre CPL réel est probablement différent de celui de Meta. ### How Multi-Touch Attribution Revolutionizes Media Buying URL: https://metrikia.io/blog/attribution-multi-touch-revolutionne-media-buying-en Discover multi-touch attribution models (Linear, Time Decay, U-Shaped, W-Shaped, Shapley) and how Metrikia implements them to optimize your campaigns. ### Multi-touch attribution: the 9 models that reveal which ads actually drive your sales URL: https://metrikia.io/blog/attribution-multi-touch-9-modeles-metrikia-en Explore Metrikia\ ### Offline Conversions: how to send your CRM sales back to Meta, Google, and TikTok to supercharge the algorithm URL: https://metrikia.io/blog/offline-conversions-meta-capi-google-tiktok-en Send your CRM sales back to ad platforms via Meta CAPI, Google Enhanced Conversions, and TikTok Events API. Feed real conversions to the algorithms. ### Platform ROAS vs CRM ROAS: Two Numbers, Two Truths, One Right Decision URL: https://metrikia.io/blog/roas-ads-vs-crm-roas-quelle-difference-en Your ad platform ROAS and CRM ROAS tell different stories. Learn why the gap exists, how Metrikia displays them side by side, and which one to trust for scaling decisions. ### MER (Marketing Efficiency Ratio): The Metric 90% of Media Buyers Ignore That Changes Everything URL: https://metrikia.io/blog/mer-marketing-efficiency-ratio-guide-en MER measures your overall marketing efficiency without attribution bias. Learn why this metric beats per-channel ROAS for scaling decisions and budget allocation. ### Setter / Closer Pipeline: How Metrikia Structures Your Sales Process to Maximize Conversions URL: https://metrikia.io/blog/pipeline-setter-closer-optimize-sales Discover Metrikia\ ### Installment Payments: How to Track Real Revenue and Calculate an Honest ROAS URL: https://metrikia.io/blog/installment-payments-track-real-revenue Standard tools count the full deal value at conversion. Metrikia tracks each payment individually so your ROAS reflects actual cash collected, not promises. ### 6 CRM Integrations + API: Connect Any Sales Tool to Metrikia URL: https://metrikia.io/blog/6-crm-integrations-connect-metrikia HubSpot, Salesforce, Zoho, Freshsales, Airtable, Pipedrive. Metrikia integrates directly with 6 CRMs, no Zapier required. Plus webhooks and an API for any custom system. ### 4 Calendar Integrations to Link Your Appointments to Your Ad Campaigns URL: https://metrikia.io/blog/calendar-appointments-ad-leads Cal.com, Calendly, Google Calendar, iCal: how Metrikia connects appointment bookings to ad leads to calculate cost per appointment and show-up rate. ### Metrikia vs Cometly: Complete AI Attribution Tool Comparison in 2026 URL: https://metrikia.io/blog/metrikia-vs-cometly-attribution-ai Detailed comparison of Metrikia and Cometly: features, pricing, attribution models, native CRM, GDPR compliance. Which tool should you choose to measure your real ad ROI? ### Metrikia vs GoHighLevel: Ad Tracking Specialist vs All-in-One Platform URL: https://metrikia.io/blog/metrikia-vs-gohighlevel-ad-tracking Comparison of Metrikia and GoHighLevel (GHL): ad tracking, multi-touch attribution, CRM, funnels. When to use one, the other, or both together? ### Metrikia vs Wicked Reports: New Generation CRM + Ads Attribution URL: https://metrikia.io/blog/metrikia-vs-wicked-reports-ads-crm-roi Comparison of Metrikia and Wicked Reports: multi-touch attribution, CRM integration, LTV tracking, AI, GDPR compliance. Which solution for measuring your real ad ROI? ### Diana AI: How Artificial Intelligence Transforms Your Media Buying Dashboard URL: https://metrikia.io/blog/diana-ai-insights-dashboard-media-buying Discover Diana, Metrikia\ ### RGPD et tracking publicitaire : comment rester conforme sans perdre en performance URL: https://metrikia.io/blog/rgpd-tracking-publicitaire-conformite-eu Le tracking publicitaire en Europe exige une conformité RGPD stricte. Découvrez comment Metrikia garantit la protection des données personnelles tout en mesurant votre vrai ROI. ### Déduplication des conversions Meta, Google et TikTok : en finir avec le double comptage URL: https://metrikia.io/blog/deduplication-conversions-meta-google-tiktok Meta, Google et TikTok s\ ### Google Ads, micros et CPM : pourquoi vos chiffres ne correspondent jamais URL: https://metrikia.io/blog/google-ads-micros-cpm-pourquoi-chiffres-different Google Ads utilise des micros (1 € = 1 000 000 micros) tandis que Meta utilise des décimaux. Découvrez pourquoi vos chiffres divergent et comment Metrikia normalise tout. ### Managing Multiple Ad Accounts for Agencies: End the Multi-Tab Chaos URL: https://metrikia.io/blog/manage-multi-ad-accounts-agency Learn how to centralize all your Meta, Google, and TikTok ad accounts in a single dashboard. Metrikia unifies multi-account data for a consolidated agency ROI view. --- ## Documentation Step-by-step product documentation for setup and usage. - **Démarrage rapide**: Configurez Metrikia en 5 minutes. → https://metrikia.io/docs/creer-votre-compte - **Créer votre compte**: Inscription, configuration initiale et première connexion à Metrikia. → https://metrikia.io/docs/connecter-meta-ads - **Connecter Meta Ads**: Guide de connexion de votre compte Meta Business à Metrikia via OAuth. → https://metrikia.io/docs/connecter-google-ads - **Connecter Google Ads**: Guide de connexion de votre compte Google Ads à Metrikia. → https://metrikia.io/docs/importer-leads - **Importer vos premiers leads**: Import CSV, connexion CRM ou saisie manuelle de vos premiers leads. → https://metrikia.io/docs/vue-ensemble-dashboard - **Dashboard**: Comprenez et analysez vos données. → https://metrikia.io/docs/metriques-cles - **Vue d\**: Présentation du dashboard principal et des KPIs affichés. → https://metrikia.io/docs/filtres-et-periodes - **Métriques clés (CPL, CPA, ROAS)**: Comprendre le calcul et l\ → https://metrikia.io/docs/export-donnees - **Filtres et périodes**: Utiliser les filtres avancés et les sélections de période. → https://metrikia.io/docs/gestion-des-leads - **Export des données**: Exporter vos données en CSV ou Excel pour vos reportings. → https://metrikia.io/docs/pipeline-de-vente - **CRM**: Gérez vos leads et vos ventes. → https://metrikia.io/docs/suivi-des-deals - **Gestion des leads**: Créer, qualifier et gérer vos leads dans le CRM Metrikia. → https://metrikia.io/docs/attribution-des-conversions - **Pipeline de vente**: Visualiser et gérer votre pipeline de deals. → https://metrikia.io/docs/meta-ads-integration - **Suivi des deals**: Suivre l\ → https://metrikia.io/docs/google-ads-integration - **Attribution des conversions**: Comment Metrikia attribue les conversions aux campagnes publicitaires. → https://metrikia.io/docs/tiktok-ads-integration - **Intégrations**: Connectez vos outils. → https://metrikia.io/docs/webhooks - **Meta Ads**: Configuration complète de l\ → https://metrikia.io/docs/profil-et-equipe - **Google Ads**: Configuration de l\ → https://metrikia.io/docs/facturation - **TikTok Ads**: Configuration de l\ → https://metrikia.io/docs/api-keys - **Webhooks**: Recevoir et envoyer des données via webhooks. → https://metrikia.io/docs/notifications - **Paramètres**: Configurez votre espace. → https://metrikia.io/docs/create-your-account - **Profil et équipe**: Gérer votre profil, votre équipe et les permissions. → https://metrikia.io/docs/connect-meta-ads - **Facturation**: Gérer votre abonnement, vos factures et votre moyen de paiement. → https://metrikia.io/docs/connect-google-ads - **API Keys**: Créer et gérer vos clés d\ → https://metrikia.io/docs/import-leads - **Notifications**: Configurer les alertes et notifications. → https://metrikia.io/docs/dashboard-overview - **Quick Start**: Set up Metrikia in 5 minutes. → https://metrikia.io/docs/key-metrics - **Create your account**: Sign up, initial setup, and first login to Metrikia. → https://metrikia.io/docs/filters-and-periods - **Connect Meta Ads**: Guide to connecting your Meta Business account to Metrikia via OAuth. → https://metrikia.io/docs/data-export - **Connect Google Ads**: Guide to connecting your Google Ads account to Metrikia. → https://metrikia.io/docs/lead-management - **Import your first leads**: CSV import, CRM connection, or manual entry of your first leads. → https://metrikia.io/docs/sales-pipeline - **Dashboard**: Understand and analyze your data. → https://metrikia.io/docs/deal-tracking - **Overview**: Overview of the main dashboard and displayed KPIs. → https://metrikia.io/docs/conversion-attribution - **Key metrics (CPL, CPA, ROAS)**: Understand the calculation and interpretation of each metric. → https://metrikia.io/docs/meta-ads-integration-en - **Filters and periods**: Use advanced filters and period selections. → https://metrikia.io/docs/google-ads-integration-en - **Data export**: Export your data as CSV or Excel for your reporting. → https://metrikia.io/docs/tiktok-ads-integration-en - **CRM**: Manage your leads and sales. → https://metrikia.io/docs/webhooks-en - **Lead management**: Create, qualify, and manage your leads in the Metrikia CRM. → https://metrikia.io/docs/profile-and-team - **Sales pipeline**: Visualize and manage your deal pipeline. → https://metrikia.io/docs/billing - **Deal tracking**: Track deal progress and analyze results. → https://metrikia.io/docs/api-keys-en - **Conversion attribution**: How Metrikia attributes conversions to ad campaigns. → https://metrikia.io/docs/notifications-en --- ## Guides & Tutorials Practical tutorials for media buyers, from beginner to advanced. ### Lancer votre première campagne trackée URL: https://metrikia.io/guides/lancer-premiere-campagne-trackee Configurez le tracking complet d\ ### Launch your first tracked campaign URL: https://metrikia.io/guides/launch-first-tracked-campaign-en Set up complete tracking for a Meta Ads campaign in Metrikia, from connection to results analysis. Get your real CPL and ROAS in minutes. ### Understanding real ROAS calculation URL: https://metrikia.io/guides/understanding-real-roas-en How Metrikia calculates your true ROAS by cross-referencing ad data with CRM sales. Discover why platform-reported ROAS is misleading and how to make better decisions. ### Lead attribution to ads URL: https://metrikia.io/guides/lead-attribution-to-ads-en Configure attribution to know exactly which ad generates which sale. Complete tracking guide with UTM, Lead Ads, and CRM. ### Multi-channel analysis URL: https://metrikia.io/guides/multi-channel-analysis-en Compare Meta, Google, and TikTok performance in a single dashboard. Identify the most profitable channel and optimize your budget allocation. ### Advanced API integration URL: https://metrikia.io/guides/advanced-api-integration-en Use the Metrikia REST API to automate your reports, connect your tools, and create custom workflows. Complete guide with examples. ### Configure webhooks URL: https://metrikia.io/guides/configure-webhooks-en Receive real-time notifications for every Metrikia event. Complete setup guide with Zapier, Make, and n8n examples. ### Multi-touch attribution: understanding and choosing the right model URL: https://metrikia.io/guides/multi-touch-attribution-choosing-model-en Metrikia offers 9 multi-touch attribution models. Discover which one to choose based on your business, sales cycle, and optimization goals. ### Diana AI: complete guide to your intelligent assistant URL: https://metrikia.io/guides/diana-ai-complete-guide-en Diana is the AI assistant built into Metrikia. Discover how to ask questions about your campaigns, get insights, and save time every day. ### Managing multiple ad accounts URL: https://metrikia.io/guides/managing-multiple-ad-accounts-en Connect and manage multiple ad accounts per platform in Metrikia. Consolidated or per-account view, sync control, and hierarchical filters. ### Automating your workflows with Metrikia webhooks URL: https://metrikia.io/guides/automating-workflows-webhooks-en Create powerful automations by connecting Metrikia webhooks to Zapier, Make, n8n, or Systeme.io. Complete guide with concrete examples. ### Connect Google Ads to Metrikia URL: https://metrikia.io/guides/connect-google-ads-metrikia Step-by-step guide to connecting your Google Ads accounts via OAuth, managing multi-accounts (MCC) and understanding automatic micros conversion. ### Connect TikTok Ads to Metrikia URL: https://metrikia.io/guides/connect-tiktok-ads-metrikia Step-by-step guide to connecting your TikTok Ads accounts via OAuth, managing multiple advertiser_ids and understanding TikTok-specific behaviors. ### Your first dashboard in 5 minutes URL: https://metrikia.io/guides/first-dashboard-5-minutes From zero to your first metric in 5 minutes. Create your account, connect a platform, import leads and understand your dashboard. ### Configure Offline Conversions (Meta, Google, TikTok) URL: https://metrikia.io/guides/configure-offline-conversions Send your CRM sales back to ad platforms so their algorithms optimize on real results. Complete guide for Meta CAPI, Google Enhanced Conversions, and TikTok Events API. ### Configure the Setting/Closing Pipeline URL: https://metrikia.io/guides/pipeline-setting-closing-configuration Complete guide to configuring your sales pipeline: lead management (setting), deal creation, payment tracking (closing), and automatic assignment rules. ### Ad Tracking & Attribution Tools Comparison 2026 URL: https://metrikia.io/guides/ad-tracking-attribution-tools-comparison-2026 Factual, detailed analysis of the leading ad tracking and multi-touch attribution solutions in 2026: Hyros, Datahide, GoHighLevel, Cometly, Wicked Reports, RedTrack, Wizaly, Eulerian, and Metrikia. ### Understand dashboard metrics URL: https://metrikia.io/guides/understand-dashboard-metrics Complete reference for every Metrikia dashboard metric: definitions, formulas, and what each one means for your media buying decisions. ### Connect an external CRM URL: https://metrikia.io/guides/connect-external-crm Step-by-step guide to connect HubSpot, Salesforce, Pipedrive, Zoho, Freshsales, or Airtable to Metrikia. Webhooks and API included. ### Integrate an appointment calendar URL: https://metrikia.io/guides/integrate-appointment-calendar Set up Cal.com, Calendly, Google Calendar, or iCal with Metrikia to automatically track appointments and calculate your cost per booked appointment. ### Advanced Attribution. Markov & Shapley URL: https://metrikia.io/guides/advanced-attribution-markov-shapley Deep dive into Metrikia\ ### Import CSV. Leads & Deals URL: https://metrikia.io/guides/import-csv-leads-deals Complete guide to importing leads and deals via CSV in Metrikia: template, column mapping, intelligent deduplication using hashed PII, and best practices for error-free migration. --- ## Technical Information - **Stack**: React 19 + TypeScript frontend, Symfony 7 + PostgreSQL backend - **Supported Platforms**: Meta Ads, Google Ads, TikTok Ads - **Data Hosting**: European Union (GDPR compliant) - **Security**: SOC 2 (in progress), HTTPS, encrypted data at rest - **API**: REST API with JSON-LD responses - **Export**: CSV, PDF export of all data - **Languages**: French, English - **Contact**: contact@metrikia.io - **Status**: https://metrikia.io/status